Danish SELECT group's subsidiary - Derbystar - signs major ball contract with the German Bundesliga
When the 2018-19 season kicks in at the world's second biggest football league, the Bundesliga, it will be with balls from the Danish SELECT group. Derbystar, which is part of the SELECT group, and DFL Sports Enterprises have signed a four-year agreement making the SELECT group an official supplier of the match balls for the German Bundesliga. The agreement with Bundesliga brings the SELECT group into the highest echelons of football: The Bundesliga has the biggest audience figures in Europe and the second-highest ranking in UEFA.
The new four-year agreement propels the SELECT group into one of the absolute strongest and most popular football leagues in Europe. The agreement was signed via the German subsidiary Derbystar, which was founded in 1968 and has been part of the SELECT Group since 1991. "The balls used in matches with the German Bundesliga and 2nd Bundesliga in the 2018-19 season will bear the name Derbystar, and it will be Derbystar balls sold in German sports shops. In Germany and Holland, footballs from Derbystar are known for the same high quality as SELECT balls," explains SELECT's Danish CEO, Peter Knap.
SELECT and Derbystar are already official ball suppliers to the best leagues in Denmark, Sweden, Finland, Iceland, Belgium and Holland. SELECT also supplies footballs to DBU's national team.
"The agreement with the Bundesliga and 2nd Bundesliga represents a major recognition of our constant focus on quality and innovation. These have been distinctive features of both SELECT and Derbystar since their foundation, and will continue to be so in the future. We are proud that the Bundesliga (DFL Sports Enterprises) chose us based on our qualities, and we look forward to working with the Bundesliga and 2nd Bundesliga. The Bundesliga will build knowledge of our brand and products" explains Peter Knap, CEO SELECT SPORT A/S.
At DFL Sports Enterprises, CEO Jörg Daubitzer is equally delighted with the new agreement: "Our new partner Derbystar has long been known for its premium quality - a quality that is recognised by clubs and players alike," says Daubitzer.
The new agreement brings a return for Derbystar to the Bundesliga; back in the 1970-71 season, Derbystar worked with various clubs, and in the 1979-80 season, Derbystar balls were used in all 306 matches in the Bundesliga.